Strategy & lifecycle architecture
We map your customer lifecycle, identify the moments that matter, and build a strategy around acquisition, activation, retention, and reactivation.
Lifecycle marketing & retention
Turn customer touchpoints into lasting growth.
We help growing brands turn customer data, email, segmentation and automation into a lifecycle programme that drives engagement and revenue.
- Smarter customer journeys
- Higher engagement
- Measurable growth
- Acquire
Capture the right contacts with clean opt-ins and welcome flows.
- Engage
Send relevant content based on behaviour, not blasts.
- Convert
Turn intent into first purchase or activation.
- Onboard
Guide new customers to value fast.
- Retain
Keep customers active with lifecycle nudges and loyalty.
- Reactivate
Win back lapsed and at-risk customers before they churn.
Turn insight into action
Your lifecycle programme, in one view.
Unify your data, audiences, content and channels so every touchpoint works harder across the customer journey.
- Connected data and audiences
- Smarter, more relevant messaging
- Measurable growth over time
Customer growth+32%
Lifecycle stages
- Acquire
- Engage
- Convert
- Retain
- Reactivate
Total audience
125,430+12%
Active journeys
28+4%
Revenue from email
$84,210+18%
Top segments
- New subscribers28%
- Active customers24%
- At risk18%
- Lapsed12%
- VIP10%
Your stack. Our expertise.
We work with the leading marketing platforms to design, build and optimise lifecycle programmes.
End-to-end lifecycle support.
Your customers are already giving you the data you need. We turn that data into smarter journeys, stronger relationships, and measurable revenue.
Acquire
CRM & customer data
We turn fragmented customer data into actionable segments, audiences, and customer intelligence.
Convert
Email & campaigns
From one-off campaigns to always-on communications, we create messaging that is relevant, timely, and built to perform.
Onboard
Marketing automation
Welcome journeys, onboarding, abandoned journeys, post-purchase, nurture, win-back, reactivation, and everything between.
Engage
Segmentation & personalisation
The right customer, the right message, the right moment. We use behavioural, transactional, demographic, and engagement data to create more meaningful experiences.
Retain
Retention & customer value
Acquisition gets customers in the door. Lifecycle marketing gives them a reason to stay. We build programmes designed to increase repeat purchases, engagement, loyalty, and customer lifetime value.
Reactivate
Analytics & optimisation
We do not stop when something goes live. We measure, test, learn, and continuously improve the customer journey.
Our process
A smarter way to build lifecycle marketing.
A simple, proven process to help you go from insight to impact, without the complexity.
Discover
Understand before we activate.
Strategise
Turn insight into a roadmap.
Build
Strategy becomes infrastructure.
Launch
Built carefully. Released confidently.
Optimise
Launch is the beginning, not the finish line.
Lifecycle marketing for ambitious brands.
We work with high-growth businesses across a range of industries.
- DTC & ecommerce
- SaaS & technology
- B2B
- Financial services
- Healthcare & life sciences
- Retail & consumer brands
Work that moves the numbers.
Examples of how we help brands improve their lifecycle marketing.
DTC skincareRetain
Closing the gap between the first order and the second
Acquisition was working. What happened afterwards was not. A customer who had bought the same cleanser four times sat in the same segment as someone who signed up nine minutes ago, and both were sent the same twenty percent off email. The data to tell them apart was already in the account. Nobody was asking it anything.
Illustrative. Written from a full strategy document, not a commissioned engagement. No brand, customer, metric or result here is real.
B2B SaaSOnboard
Everyone logs in, and the CRM still cannot tell them apart
Trial signups were healthy and activation looked fine from a distance. Underneath it, an account using two of eight core features sat in the same segment as one using all eight and about to buy more seats. Both received the same product tips email. Churn stayed silent for weeks before it ever showed up as a cancellation.
Illustrative. Written from a full strategy document, not a commissioned engagement. No account, customer, metric or result here is real.
Common questions.
Quick answers to the things we get asked most.
What platforms do you work with?
Salesforce Marketing Cloud and Account Engagement (Pardot), Klaviyo, HubSpot, Brevo, Mailchimp and Netcore. If you use something else, ask; most ESPs follow the same patterns.
How is this different from a freelancer?
You get a team covering strategy, data, build and reporting, with a defined process and documented handover, not one person's availability.
Do you only work with ecommerce brands?
No. We work with DTC, B2B SaaS, subscription, wellness, consumer and professional services businesses.
Can you help with strategy as well as execution?
Yes. Every engagement starts with an audit and a blueprint. We can then build and run the programme with you or hand it to your team.
Get started
Find the leaks in your lifecycle.
Book a free audit and we'll take a look at your current setup and share clear, practical recommendations.
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